DaytonFreight_Cover.jpg

Dayton Freight

Real Art teamed up with Dayton Freight—an LTL regional carrier—to brand their learning center. The space features walnut way-finding signs for each of their 56 shipping centers, an awards wall recognizing outstanding employee contributions, and a custom tire-tread typographic installation. Design details include hot-rolled steel signs with hex-head industrial bolts, orange-edge photo panels, and truck placard room signs. This team effort had many overlapping roles. My contribution included concept and development, design, art direction, and copywriting.

DaytonFreight_TireTread.jpg
DaytonFreight_Cover.jpg
DaytonFreight_EnvironmentalRoom.jpg
DaytonFreight_WayfindingSigns.jpg
DaytonFreight_TruckPlacardSigns.jpg
DaytonFreight_OrangeEdgePanels.jpg
DaytonFreight_SteelSign.jpg
DaytonFreight_DFL_Install.jpg
DaytonFreight_PhotoWall.jpg
DaytonFreight_AwardsWall.jpg